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Social Media Optimization: 21 Ways to Convert Branding into Sales

Learn how Social Media Optimization can level your sales up in an online business. Follow a list of strategies & pointers to help you out.

As we all know, businesses are being promoted through social media platforms tremendously. Social Media Optimization has come into existence for mostly all the businesses around the globe.

According to a business perspective, what is your fundamental goal through social media marketing? Is the motive is to drive the maximum sales by increasing your reach? Or is it simple as being present or being active on social media platforms? If you relate with the following ideas, then Social Media Optimization would be the answer to your brand’s success.

Most of the brands would do anything for an effective social media presence that reaches the masses. They look forward to having a great number of social media followers to make sure that their content and ads are received by more users. Now, this is the most important thing that they would ultimately want as social media marketing is counted as one of the cost effective ways. Thus, it is to burgeon market product and brand awareness.

So, what does this term for? This calls for an absolutely amazing social media marketing strategy and a social media optimization strategy to go with it.

A study shows, that there are around 3.5 billion active users on social media platforms around the globe. You have the opportunity right here to do so and to reach out to these users only social media optimization can lead you to them.

There is also a great feature by the name “post schedule.” So, if you schedule social media posts in advance, you increase your chances of reaching your targeted audience at right time.

Through this article, you will find the meaning of Social Media Optimization, the importance of social media optimization in digital marketing, and at last the right ways to do it to increase your brand’s sales.

10 Social Media Optimization Pointers That Your Brand Can Use

1) Choose the Right Platform
2) Maintain Your Presence Exclusive
3) Try To Create Buzz Around Your Brand By Generating News
4) Tag Users To Initiate Engagement
5) Host Contests and Giveaways
6) Make Connections With Social Media Influencers
7) Ask Your Employees To Share Content From Your Brand
8) Use of Hashtags Must be Judiciously
9) Create a Social Footprint on YouTube
10) Use The Power of Visual Content

11 Social Media Optimization Strategies For Your Brand

1) Examine Your Competition
2) Find out What Doubts Do People Have About Your Products and Services
3) Take Help From Experts within Your Company For FAQs
4) Establish a Set Number of Hours For Social Media Work
5) Hold a Track of Brand Mentions and Key Terms
6) Reuse Your Best Ad Copy By Transforming It
7) Examine The Analytics of Your Social Media Handles
8) Schedule All Your Content To Publish at The Most Beneficial Times
9) Use Live Video Broadcasting
10) Utilize Facebook and Instagram Carousel Ads
11) Sports Virtual Reality

What is Social Media Optimization (SMO)

As the name comprises social media thus, Social Media Optimization can further go as the practice of using social media platforms to expand and manage a brand’s identity and online reach. If we talk about Social Media Optimization in digital marketing, it includes the points such as:

1) Creating a connection with customers and users.
2) It increases awareness about new products and services.
3) It alleviates any controversies or threatening news.

The main motto of Social Media Optimization and Social Engine Optimization (SEO) is somewhat similar. Both aims at getting your brand and content seen by more and more audience.

Why is Social Media Optimization Important?

Users always want to see attractive and new content. According to a study, 21% of social media users might unfollow the brand on social media because of the repetitive and monotonous content. Another study suggests that around 19% of users were found to have unfollowed due to very regular postings. Therefore, it is very necessary for marketers to maintain track of engagement on their content from all social media networks.

Every social media marketer should be in progress with the engagement numbers on their content on all their social media profiles to contemplate how relevant their content is.

The marketing world has evolved explicitly over the decade and has become more customers centric as ever. So, brands must focus on how their customers feel and how the position of conversations between the two are.

Here, let’s think that a brand has launched an expensive viral content marketing strategy and they make nothing out of it. Then, Social Media Optimization comes to the rescue and will help you recognize areas where you can actually put your resources for the best (ROI) Returns On Investment.

10 Social Media Optimization Pointers That Your Brand Can Use

From the above, we can anticipate how Social Media Optimization is essential for getting your brand on the customer lists. But to actually do with full strategy and work according to the plan, you will need a few pointers under your belt.

Under are 10 points highlighted for Social Media Optimization:

1) Choose the Right Platform

The foremost step for your Social Media Optimization efforts should be to choose the correct platform for marketing. You must analyze where your potential customers or possible buyers spend most of their time when they are online.

This is the basic fact that for their personal work, users would mostly hang on Instagram and Facebook and for professional matters, they would scroll platforms such as LinkedIn.

2) Maintain Your Presence Exclusive

It is requisite that your brand must have a unique and peculiar personality to stand out from the competition. Make it a point to use ideas and concepts that are authentic and discrete to your brand. Try to think out of the box and bring out the best that arouses the emotions in your audiences and users.
Social Media Optimization Pointers

3) Try To Create Buzz Around Your Brand By Generating News

You can try out giving news on your brand in an intriguing manner by using quirky captions and catchy titles. This way you can certainly grab the attention of your customers and users. Also, you can add on by creating innovative and engaging hashtags for your new items. Try to assimilate your own style into the new products and pieces and make them look stylish and extraordinary.
Social Media Optimization Pointers

4) Tag Users To Initiate Engagement

A very shrewd move to bolster engagement on your post is to tag relevant users in your posts that can add some value to the conversation. You should be very cautious while tagging the people, as you do not have to tag more people than solicited. This can be done on platforms such as Instagram, Twitter, Facebook, and LinkedIn. This way you can get users involved in the content shared by you.

5) Host Contests and Giveaways

A good way to create a buzz and boost credibility in the social media network world is by hosting contests, giveaways, and polls. When you offer these sorts of things, the user will become more aware of your brand and they would know that you have more to offer and eventually like to trust your brand. Perhaps this is a great way to build brand reputation and to gain followers and increase conversions.
Social Media Optimization Pointers

6) Make Connections With Social Media Influencers

The one thing to know when you use social media platforms to promote your brand is how effective influencer marketing is. Influencer marketing can be rewarding in so many ways such as reach and engagement. So, try connecting with influencers within your industry with a good number of followers and later you can tag them while posting your content and posts. If influencers will like your posts, they will further share them on their social handle thus increasing your brand visibility.

7) Ask Your Employees To Share Content From Your Brand

Social media platforms are all about mediums for the exchange of information and connections amongst users. The majority of people use social media platforms for work-related matters and they are most likely to make connections with people they know in comparison with brands. That is the reason that you should encourage your employees to share content from their social handles that have been released by the brand.

Tip: Social Media platform like Instagram also gives the option to repost a similar post, so your employees can repost your brand’s content, eventually resulting in more engagement.

8) Use of Hashtags Must be Judiciously

The use of hashtags is the one of most effective strategies that users use while posting on social media. Hashtags are counted as an efficacious way to increase your brand’s reach and visibility. They can up the stack of your shared posts most undeniably.

But you have to be extra careful while using the hashtags. When you overdo the use of hashtags users will not fancy the posts that are loaded with hashtags.

When you Schedule Tweets or Schedule Facebook Posts make sure that you can use two to three hashtags, that will be enough. For Instagram, less than ten hashtags are good to go with. But also, when you are posting on Instagram, up to 30 hashtags you can use over there.

Social Media Optimization Pointers

9) Create a Social Footprint on YouTube

Do you know that YouTube Video Marketing is one of the smart and effective tactics of Social Media Optimization?

Making videos can be a ponderous activity to do but the return engagement is worth doing it. YouTube is owned by Google and that indicates that Google will put your videos in the search rankings. You do not have to make lengthy videos, the short yet informative videos about your product details can be sufficient to work too.

10) Use The Power of Visual Content

Visuals are attractive for all kinds of people. Seeing visual content is somewhat makes them stay longer on your page. Visual Content is most likely to grab the attention of the users while scrolling through the social feed. It is a very strong social media marketing technique to use. This will probably leverage you in gaining higher engagement and it is considerable for all social media platforms.

11 Social Media Optimization Strategies For Your Brand

We have served you with the pointers to get your game started on Social Media Optimization. Now without any further ado, let’s get started with Social Media Optimization Strategies that you can use for successful social media content.

1) Examine Your Competition

One of the best ways to think about what type of unique content to post and to optimize it would be to study the content published by your competitors. You can analyze what type of content they are coming up with and what is more liked by the users. Then you can design the content according to the analysis that either must fall under the same area or a different yet engaging than that. But make sure you must maintain pace with your competitors.

2) Find out What Doubts Do People Have About Your Products and Services

If you want to boost the answers to the search queries that users have in your industry, you need to obtain the most commonly asked questions that are coming around your product. Websites such as Quora can help you discover some rudimentary questions relevant to your key topics or products.
Social Media Optimization Pointers

3) Take Help From Experts within Your Company For FAQs

When you seek out the best answers to the most commonly asked questions, certainly you must look around for them where they are being answered every day. They would be the resource persons of your own company. You can ask them to write down all the frequently asked questions (FAQs) to give you an insight into what your audiences are talking about in certain ways.

4) Establish a Set Number of Hours For Social Media Work

Firstly, it is very necessary to determine the number of hours that you would like to spend on social media platforms for social marketing. As per se, if you do not set the number of hours, you might end up being stuck for a very long time paying attention to every particular detail. When you designate a set number of hours for this particular work, you will remain focused on your overall time goals.

For this, a social media scheduler can be very useful because it can automate every social media task, and ultimately save you significant hours for strategy building.

Social Media Optimization Pointers

5) Hold a Track of Brand Mentions and Key Terms

When you start using social media scheduling tools, it becomes easy for you to keep a track of key terms and relevant mentions. For this, you do not have to be online or active all the time. Searches can be allocated for specific geographic locations to make sure that you are well aware of the local mentions and trends.

For instance, you can use a tweet scheduler to track all mentions and engagement on Twitter, and that too according to your preferred filters.

6) Reuse Your Best Ad Copy By Transforming It

If you have created certain ads by using AdWords, and they have become a great deal of success for your brand then you must try and use a similar or alike kind of language in your ads on social media websites. This will help you in saving a lot of time and effort and also increase the chances of your success with post engagement.

7) Examine The Analytics of Your Social Media Handles

One of the considerable advantages of social media content is that it is trackable and its success is measurable. You will most likely be able to track data from the social media platform itself. But for this, you can also use social media schedulers or third-party tools. To analyze the information, you just have to do is filter out the data that you think would be essential for you.

8) Schedule All Your Content To Publish at The Most Beneficial Times

The right time is very very important to post on social media platforms.

Do you know what will guarantee the best engagement on your posts? So, the answer to the question is; put out the post when the audience is most active. You can analyze from your posts when is the time you are getting more active users on your posts.

You can do this by scheduling all your posts ahead of time and making it a consistent posting schedule. So, if you would like to Schedule Instagram Posts, LinkedIn Posts, or Facebook Posts, you can do this easily with an automated schedule without having to worry about any other thing.

9) Use Live Video Broadcasting

Going live and posting those videos have become extremely prevalent across various social media networks. YouTube, Facebook, Twitter, and Instagram have all seen stars arise through live videos. With the help of live videos, brands get a chance to reach out to the users directly and create a personal request for them. It is an exemplary way to boost conversions and expand engagement.

10) Utilize Facebook and Instagram Carousel Ads

Instagram and Facebook can be very resourceful platforms when it comes to creating a buzz but there is plenty of competition to glace through. You can do something beyond your comfort zone by adding creative eye-catchy graphics and ad copies. On Instagram and Facebook, you have the leverage of presenting multiple images or slideshows of images commonly called “carousal.” They look very engaging and attractive with different design options and catchy content.
Social Media Optimization Pointers

11) Sports Virtual Reality

Although this is still in its evolving phase, Virtual Reality has managed to capture significant traction all over social media platforms. Facebook has started supporting 360-degree photos and videos in 2016. Since then, most companies have started using this feature and have released eccentric and enticing experiences online.

According to your brand and marketing purposes, you can also use these augmented reality and virtual reality features to produce interactive and appealing ads.

Frequently Asked Questions (FAQs) on Social Media Optimization

1) Why is Social Media Optimization important?

With the help of Social Media Optimization (SMO), you can easily make a dynamic presence on the web for your business. Also, this way you can develop authority for your brand online. Under are some of the main reasons that why Social Media Optimization is necessary for your business:

1) It generates more leads
2) Increases your brand’s reach
3) Strengthen your presence on the web
4) Make sure to rank you up in the search results
5) Drives traffic to your brand’s website

2) How do you optimize social media posts?

Here are the different ways in which you can optimize your brand’s social media posts:

– Audit your social media campaign
– Enhance your social media strategy
– Use hashtags cautiously and in limited numbers
– Regulate proper keyword research
– Escalate your social media profile for better search results
– Make a well-planned posting schedule

3) What is the difference between SMM and SMO?

There are so many differences between SMO and SMM, but there is one huge difference between Social Media Marketing (SMM) and Social Media Optimization (SMO).

The difference is that SMM necessitates the activities that happen outside your website and on the other hand, SMO is about the modifications and changes made on your website. So, here we can make the conclusion that SMO is a way to push SMM activities by the users of your website or services.

4) What are the benefits of Social Media Optimization (SMO)?

From the above-mentioned points, one thing is clear as crystal, Social Media Optimization can stimulate your business’s presence in the internet domain. Here are some of the advantages of SMO that you must know:

– Cost-effective way to market your products and services
– It helps in improving search rankings
– Effective targeting of audience groups
– Immediate growth visibility of your brand
– Effective brand building

5) What comes under Social Media Optimization (SMO)?

Social Media Optimization means that it is the practice of using social media platforms to manage and expand a brand’s message and online reach. If we talk from a digital marketing context, SMO stands for creating awareness about products and services, developing a strong bond with customers, and evading inequitable news or damaging situations.

6) Which one is better SEO or SMO?

Foremost, it is important to apprehend that Search Engine Optimization (SEO) and Social Media Optimization (SMO) are closely linked. Both SEO and SMO are used to improve search rankings, expand website traffic, further popularity, and hence burgeon your digital marketing efforts. Both strategies are necessary to combine and use to run a successful online business. Only one of them is not of any good, both need to work simultaneously, hence need to be blended cautiously to entail the benefits of them.

Wrapping Up

Taking Social Media Optimization into consideration may change the entire outlook of your online business. It has the potential to make things work and give you the hot seat in the market. One of the main aspects of Social Media Optimization (SMO) is consistency in posting schedules.

With the help of MyBusiness, you can manage your brand or business in one go. We can help you manage your brand with our services and make your business stand out from the competition. It will surely take your SMO and SEO to the next level at an affordable price!

Give us your ideas, we will help in executing them and make you achieve your goals. For further information follow us and contact us. We are here for you!

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